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課程資訊 |
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課程名稱 |
消費者行為研討 Seminar in Consumer Behavior | |
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開課學期 |
108-2 | |
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授課對象 |
管理學院 工商管理學系 | |
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授課教師 |
張重昭 | |
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課號 |
MBA7013 | |
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課程識別碼 |
741 M3300 | |
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班次 |
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學分 |
3.0 | |
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全/半年 |
半年 | |
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必/選修 |
選修 | |
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上課時間 |
星期二2,3,4(9:10~12:10) | |
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上課地點 |
管一102 | |
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備註 |
限本系所學生(含輔系、雙修生) 且 限學士班三年級以上 總人數上限：50人 | |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 | |
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課程大綱
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課程概述 |
http://exp.management.ntu.edu.tw/BA/course/mbacourse | |
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課程目標 |
This course is aimed at helping you learn the basic concepts of modern consumer behavior by introducing the various related theories and the roles that these theories play in marketing management. By the end of this course, you should be able to apply the key frameworks and tools for analyzing customers and formulating marketing programs. The class materials should also help you to develop insights about creative selection of target markets and blending the marketing mix decisions to maintain competitive positions and serve customer needs. | |
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課程要求 |
Attendance and Participation (10%)
Final Examination (60%) Group Presentation (Case and Articles) (30%) Forming study groups is required for oral presentation of case and essay studies. Actual group size will depend on class enrollment. The name list of each study group must be submitted at the third class. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
待補 | |
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評量方式 (僅供參考) |
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課程進度 |
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週次 |
日期 |
單元主題 |
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